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Sometimes brands place key advertising messages in fine print tucked at the bottom of TV screens or print advertisements, making it harder for consumers to spot the full deal. The reasoning, according to Edgar Dworsky, a former assistant attorney general of Massachusetts (and former consumer reporter), is because  â€[companies] know that consumers don’t always read the fine print so they try and paint the rosiest picture they can in the headline but put the truth in the fine print.â€
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