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24 Hours of Reality will also make these costs personal for the millions watching through an innovative new action tool: the Carbon Tab. The Carbon Tab is an interactive digital experience that offers viewers the opportunity to discover the unique costs of carbon they’re exposed to in their own lives from higher health care bills to drought relief. Viewers can then share these costs with their social networks through Facebook, Twitter, and email. Over the course of the 24-hour period, we’ll also feature viewer’s costs in the program so they can send the final assessment to their government leaders. By doing so, we’ll build support for a political price on denial and a market price on carbon.
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