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But as these are books being sold, no matter the format, we feel confident in offering up some literary advice – a quote from Shakespeare’s Julius Caesar, “The fault, is not in our stars, but in ourselves.â€Â� Or in this case, the brand. Some engagement advice: Get a better read on your brand and an understanding of what consumers really expect and revise from there. And finally, some financial advice: Avoid Chapter 11. It can be a killer and the brand often ends up on the remainder table!
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