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No, I'm not particularly sporty http://btz-media.com/floridafactorydirectcom-8079.pdf floridafactorydirect.com
It is easy with hindsight to see where things went wrong, much harder to say what Blackberry could have done about it. After all, Blackberry's customers loved its products and most were adamant that they wanted a physical keyboard, not some flaky touch screen device. Antagonising your existing market and going off in search of different customers would always have been a very risky strategy.
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