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Google hasn't had lots of luck selling hardware, but the Moto X is a different story. It's the first smartphone to be designed by Google and Motorola together, since Google bought the once-leading phone-maker in 2012 for $12.5 billion. It's also the first smartphone to be "designed, engineered and assembled" in the United States. Additionally, it's the first smartphone—a rather amazing feat, in a market saturated with feature-rich, attractive options—to allow users to design their own version from a slew of color and material options. (Also amazing: Motorola says the phones will go from drawing boards to user's hands in just four days.) That all said, Motorola introduced the device to a select audience in New York Aug. 1, and across social media, it quickly seemed clear that a feature called Touchless Control—which Verizon introduced a week earlier in its three Droid-branded Motorola smartphones—was the real attention-getter. "You've heard of the self-driving car?" said Motorola CEO Dennis Woodside. "This is the self-driving phone." Let's hope it can drive Motorola's fallen market share in the right direction.
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