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Let's get real: Apple may be a unique situation when it comes to business model. If you believe Apple's success can't be replicated---even by Apple going forward---then Microsoft is doing the exact wrong thing at the exact wrong time. Perhaps it's time for Microsoft to leave hardware to the professionals also known as the ecosystem it's annoying with the Surface. Surface isn't going to woo the masses. Nokia currently isn't wooing the masses either. Microsoft has the money to continue to fight, but needs a hit desperately.
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